In this article, you will see how Bing and Google do algorithm updates to develop their search results and how one can deal with penalties.
Using different methodologies to fight against spams
Dubut, one of the leaders of the Spam team at Bing said that “search engines remove spam from their search indexes in order to protect searchers from seeing bad search results or manipulative search results”. He also said that Search engines also do this to endorse those who are putting up original content, while devaluing sites that are not doing a sincere job. Bing is the one which does devaluate as well as penalizes the websites.
Wiese, a former Googler said that it takes a completely different approach by doing manual actions to help teach editors and website owners about what is correct according to Google. Google also takes manual actions to rectify and improve search results.
Algorithm updates shouldn’t be considered as penalties
One should take a lesson from Algorithm updates and not consider it a penalty, because its aim is not to downgrade specific websites but to show the best type of pages for the people’s query. This update is all about input and output and this input is basically done on the part of publishers, webmasters, and SEOs as the part of input which is very positive for the websites.
Bing builds a smart search engine which thinks about what would make searchers satisfied, and then figures out guidelines and training strategies for websites. The training strategies can be judged by users to see what works are to be done so that searchers become happy by training them with the ranking algorithm. On the other hand, Bing wants to have an algorithm which takes care of spammy websites.
By making the use of click metrics to evaluate how the search ranking algorithm works, Bing not only gives direct input but rather it sees if the researchers are content with the search result or not. Because neither Google nor Bing could always make users happy, that is why they bring about updates after a certain period.
How Google and Bing use Webmaster Guidelines?
These search engines have webmaster guidelines in order to decide which site should rank the search result page and which not. Both Dubut and Wiese said that intent is important when it comes to a site which gets hit by a penalty.
Talking about Bing, there is nothing against affiliate sites, but affiliates need to add value to the content which it wants to serve users with. Adding value is quite important when it comes to websites affiliation.
What to do if your sites get penalized?
According to Wiese and Dubut, it is quite easy to come up with new ways of detecting spams, because there is a constant rise in the evolution of spam detection, algorithms, and techniques. Google and Bing allow you to submit the “reconsideration request” for your website if you think it has been wrongly penalized.
It is recommended that you should not become a repetitive offender. Even if you have fixed an issue with Google or Bing after submitting the reconsideration request, you should not break the guidelines again because they keep a record of your history of the previous violations, and you may land in severe penalties if you violate the rules again and again.
Whenever you submit a reconsideration request, make sure the request is short and to the point. Explain in brief about the issues and what measures you have taken to resolve it. It may take from several hours to several days for your websites to recover from the penalty.
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